# HLApps > HLApps is a paid integration that bridges Follow Up Boss and GoHighLevel, letting real estate agents, teams, and brokerages keep Follow Up Boss as their CRM while unlocking GoHighLevel's AI, automation, texting, and marketing tools in the background — without leaving Follow Up Boss. It is powered by Leadengage and runs as an embedded app inside the Follow Up Boss account. ## About - [Home](https://www.hlapps.com/home): Overview of the HighLevel ⇄ Follow Up Boss integration, event-based sync, embedded app, and pricing. - [Contact Us](https://hlapps.com/contact-us): Contact form for sales and general inquiries. - [Help Center](https://hlapps.com/help): Self-serve support and documentation. - [Submit a Ticket](https://hlapps.com/support): Submit a support ticket. ## Product - [Book a Demo](https://hlapps.com/book-a-demo): Schedule a live demo or start a free trial of HLApps. - [Pricing / Get Started](https://www.hlapps.com/getpricing): Plan details — $97 flat plan including seamless HighLevel–Follow Up Boss integration, event-based sync, tag-triggered automations, and conversational AI. Requires an active HighLevel subscription. ## How It Works - Event-based sync (not real-time): nothing moves between platforms unless a specific action triggers it. - Follow Up Boss → GoHighLevel triggers: sending a conversation message, adding an `hlapps_` prefixed tag (pushes full contact profile — name, phone, email, tag, custom fields, assigned agent), and making a call via the embedded app. - GoHighLevel → Follow Up Boss triggers: adding a note, adding a `fub_` prefixed tag, sending a mass email, and sending an outbound message. - Embedded app inside each Follow Up Boss contact record: schedule messages, send instantly, click-to-call (system calls the agent first, then connects to the prospect), and agent-to-GoHighLevel-user mapping. - Unlocks the full GoHighLevel toolkit from within Follow Up Boss, including Conversational AI, Voice AI/AI receptionist, omni-channel messaging, funnels & surveys, websites & blogs, social media planner, live web chat, document signing, voice drops, forms, Google & Meta ads, and QR codes. - Built-in "HL Apps AI" toggle per contact: AI handles inbound replies while on; an agent can take over at any time by switching it off. - No limit on messages, syncs, or automation executions; supports teams with unlimited users, with conversations routed to the correct assigned agent. ## Related - [HighLevel — 30-day free trial (affiliate link)](https://www.gohighlevel.com/highlevel-bootcamp?fp_ref=offer-comps71): Sign-up link for GoHighLevel, required to use HLApps; includes $20 off any HLApps plan. - [Leadengage.com](https://www.leadengage.com): White-glove, fully managed alternative that combines Follow Up Boss and GoHighLevel without needing to have or manage a GoHighLevel account directly. ## Legal - [Terms of Use](https://www.hlapps.com/terms-of-use) - [Privacy Policy](https://hlapps.com/privacy-policy) - [Manage Subscription](https://billing.stripe.com/p/login/6oE8xY6759jz0yk144): Stripe billing portal login.